E17 Lofts is a building company based in Walthamstow, East London, specialising in loft conversions, extensions, basements and garden rooms. They needed a website that would show homeowners across East and North London exactly what they do – and make it easy to ask for a quote.
Project at a glance
- Client: E17 Lofts LTD
- Industry: Loft conversions & home extensions
- Location: Walthamstow (E17), London – covering East, North and Greater London
- What we delivered: Website design and build, on-page SEO, mobile optimisation
- Live website: e17loftsltd.co.uk
The brief
A loft conversion is one of the biggest investments a homeowner makes. Before they pick up the phone, people want to see previous work, understand the process and feel confident the company is local and established. The website had to do that job for E17 Lofts, on mobile as well as desktop.
What we built
Services laid out clearly
Each of the company’s core services – loft conversions, extensions, basements and garden rooms – is presented on its own, so a visitor can go straight to the work they are planning.
Projects and photo galleries
A projects section and photo galleries let the company’s finished work speak for itself. For a building company, real photos are the strongest proof of quality you can offer.
Local focus
The site states clearly that E17 Lofts works in Walthamstow, East London, North London and across Greater London. Naming the areas served helps the right customers – and Google – understand where the company works.
Answers before the first call
A FAQ section covers the questions homeowners usually ask before starting a project, and “Get a Quote” buttons appear throughout the site so an enquiry is never more than one tap away.
Why this approach works for loft conversion companies
- Homeowners compare several builders – a clear, professional site helps you make the shortlist.
- Service-by-service content matches how people search, for example “loft conversion Walthamstow”.
- Galleries and FAQs answer doubts that would otherwise stop someone from calling.
- A mobile-first layout matters because most local searches happen on a phone.
If you want to see how these ideas apply to other trades, read our guide on what every UK trade website needs, or browse more of our UK projects.
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